The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques.
The overall project involved the creation of a new branding message, the development of a new website, enhancement of its blogging and social media platforms, staff training and traditional direct advertising.
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