Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.
This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.
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