About Me

I’m a certified inbound marketing professional and author of “Social Media for Engineers and Scientists.” My specialty is using the Internet to generate leads and increase conversion rates. I excel at getting businesses to think differently about their marketing strategies.

I’ve been building stuff since I was a kid (Lego fanatic) and wanted to be an engineer since before most kids my age even knew what that was.  It’s my creative outlet and the reason why I still enjoy writing code and building web sites to this day.  I currently operate two businesses; Domesticating IT and #CareerGravity.  I live in Manchester, NH with my lovely bride Laurie and our four daughters, Amanda, Jacqueline, Paige, and Jenna.

See my online profile: Jon DiPietro BrandYourself.

Professional Overview

My professional mantra is “domesticating Internet technology.”  I show businesses and individuals how to create loud, disruptive, permanent digital footprints.

(see also: Work History and Experience)

Jon DiPietro is Domesticating IT

Biography (Short and Painless Version)

School Days

I’m a proud graduate of Bishop Guertin High School in Nashua, NH and went on to earn a bachelor’s degree in electrical engineering from the University of Lowell in 1990.

Engineering Days

My first engineering position came before graduation when, working as an AutoCAD draftsman for Plastics Forming Enterprises I was asked to fill in for the project’s electrical controls engineer when he left abruptly.  Soon after, I went to work as a facilities engineer for Polyclad Laminates where I had a tremendous experience working with a wide variety of automation systems and technologies; human machine interfaces (HMI), programmable logic controllers (PLC), variable speed drives (VSD), PID loop controllers, high speed vision systems, pneumatics, and hydraulics.  After four years, I returned to work at Plastics Forming Enterprises where I began my software development career in earnest, working on data logging andexpert reporting systems for injection molding and beverage bottling companies.

Entrepreneurial Days

In 1997, I co-founded Bridge-Soft with Eric Hinton.  Founded initially as a consulting services company, we landed a contract with Shipley Company to develop a Quality Management System and Bridge-Soft’s cornerstone product was born.  The project was completed just in time for a recession and so the company was re-engineered to enter the water/wastewater industry after winning a contract to provide Goulburn Valley Water in Shepparton, Australia with QMS to manage their operational and compliance data.

In 2006 I joined LinkedIn and everything changed. I discovered social media and immediately recognized that the world was changing. And changing quickly. In my leadership roles with the International Society of Automation and various water works associations, I began presenting to and training other leaders on using the internet to further their missions. Within a couple of years, I was being pulled in the direction of offering consulting services in web and social media marketing.

In 2008, I founded Domesticating IT, an inbound marketing consultancy offering a range of services that will increase qualified visits to your website and convert more leads into customers. These services include CMS-based website design, blog integration, search engine optimization (SEO), social media marketing strategy, lead capturing and nurturing systems and web analytics.

In 2012, I co-founded #CareerGravity with Brent Skinner. This member website offers advice and guidance to professionals so that they can apply the principals of inbound marketing to their own professional career development plans.