I’ve developed a successful, comprehensive inbound marketing methodology over my years of consulting with a wide array of businesses. I believe that there is an epidemic lack of strategic thinking in online marketing today, as too many are focused on tactics.
Sun Tzu warns us in the Art of War that “Tactics without strategy is the noise before defeat.”
A great plan is not very useful if the tactics are not in place to effectively implement it. It takes a combination of knowledge, technique and experience to match the right tactics with the right strategies. I’ve remained on the leading edge of Internet technology for nearly 20 years and continue to do so today.
Sun Tzu warns us in the Art of War that “Strategy without tactics is the slowest route to victory.”
I am a prolific content creator. I’ve been building websites since the late 90′s, blogging for 8 years, published a book and produced dozens of ebooks, videos and high quality presentations.
Tools: Web Content Management Systems (WordPress, Joomla, DotNetNuke, Hubspot), Adobe Creative Suite (Photoshop, Fireworks, Dreamweaver, Illustrator, InDesign, Acrobat), Microsoft Office (PowerPoint, Word, Excel), Video Editing (iMovie, Camtasia)
Search Engine Marketing
One of the most effective means for boosting quality website traffic is a combination of organic search engine optimization and paid advertising. I have a track record of success in both of those fields.
Tools: Google Webmaster Tools, SEOMoz Pro, Hubspot, WordTracker, Screaming Frog, Market Samurai)
Social Media Marketing
Social media remains one of the most misunderstood and misused marketing tools around. I how to develop effective strategies and tactics for using social media to drive conversions, not simply accumulate fans and followers.
Tools: Social Media Dashboards (Hootsuite, Seesmic, Tweetdeck, Sprout Social, Social Bro), Social CRM (Hubspot, Argyle Social, Meltwater Buzz)
The first metric most businesses think about when it comes to their website is the number of visitors. But I am frequently heard telling people that “Traffic don’t pay the rent.” Conversions do. I understand how to use calls to action, landing page optimization and lead nurturing (email marketing) to turn visitors into leads and leads into customers.
Tools: Email Marketing (Mailchimp, Aweber, iContact, Constant Contact, Vertical Response), Landing Page Optimization (Google Content Experiments, Optimizely, Crazy Egg), CRM (Salesforce, ZOHO, Highrise, SugarCRM)
You can’t manage what you’re not measuring. As an engineer, I’m obsessed with measuring and my reporting dashboards are always focused on business outcomes, not meaningless metrics like visits or impressions. The only important question is, “How many business opportunities did our marketing generate?”
Tools: Web Analytics (Google Analytics, Webtrends)
Passionate, successful entrepreneur with domestic and international experience in operations, P&L management, strategic planning, and product development, sales, and marketing.
Demonstrated ability to break down complex challenges and deliver innovative solutions; usually with little or no resources.
Keen sense of market trends with a track record of exploiting them.
Uniquely qualified to leverage technology in order to improve the performance of all business areas: management, accounting, research and development, human resources, operations, sales, and marketing.
Professional speaker, with a talent for communicating abstract and/or complex ideas in clear, understandable terms through both written documents and presentations.
Broad professional skill base includes business development, financial management, product development, sales and marketing, project management, system integration, computer programming, design and administration of databases, networks, and web sites, and process control system engineering.
Proficient in VB6, VB.NET, C#, ASP.NET, T-SQL, XML, HTML, CSS, Pascal, Fortran, Ladder Logic.
Development Tools and Environments: Microsoft Visual Studio (through 2008), Microsoft Visual Source Safe, Crystal Reports, Developer Express suite, Robohelp, CA Erwin, SQL Server Management Studio, SQL Server Integration Services, SQL Server Reporting Services, Aspose, Countersoft Gemini, Dynamic PDF, Graphics Server, Image Glue, Infragistics Ultra Suite, XML Spy.
Databases: Microsoft SQL Server and Access.
Other: Microsoft Office, Microsoft Visio, Microsoft Project, Microsoft Expression Web, Adobe (Macromedia) Dreamweaver and Fireworks, Quickbooks
Hardware: Programmable Logic Controllers (Allen Bradley, Siemens, GE Fanuc, Opto-22), vision systems, motion control, data acquisition, loop controllers, pneumatics, hydraulics, and instrumentation.
Software: GE/Intellution (iFix, Fix, DMACS), Rockwell Software (ControlView, RSView, RSLinx, RSLogix), Wonderware.