Candidate Boot Camp

Candidate Boot Camp logo

Candidate Boot Camp logoI’m very proud to finally realize a six-year vision to launch an online training resource for political candidates who want to run for local office.

Candidate Boot Camp is a team of experienced campaign professionals with a goal to democratize democracy by lowering the barriers to running for political office. We offer online candidate training and free resources to people who want to serve their fellow citizens but don’t have the budget to hire professional campaign consultants and staff.

The training is entirely non-partisan. Our contributors have diverse ideologies and we believe that our political system is best served when as many citizens as possible are actively involved. The founding team is located in New Hampshire, where we know a thing or two about running for local office. There are 400 Representatives and 24 Senators, making NH the second largest legislature in the United States following the U.S. Congress. It is said that only the U.S. congress and the English and Indian Parliaments are larger.

Basic Training Course

This course is your virtual campaign expert. The Basic Training course includes over 2.5 hours of video instruction, plus 23 downloadable worksheets, checklists, ebooks, and sample scripts, spreadsheets, and calendars. The training modules include:

  • Orientation
  • Campaign Structure & Organization
  • Exploratory Phase
  • Pre-announcement
  • Announcement Day
  • Campaign Tactics
  • Growing Support

Liberty Digital Marketing

In September 2015, I returned to individual practice for digital marketing consulting. It was a great opportunity to re-brand Domesticating IT, which started out as a blog and grew into a consulting practice. This was something that evolved over time and, therefore, never enjoyed the forethought of a clear brand message and logo.

Liberty Digital Marketing logo

Liberty Digital Marketing helps clients by:

  • Working with them to develop sound, proven digital marketing strategies.
  • Building modern, functional websites.
  • Designing and implementing marketing funnels.
  • Providing ongoing support for content marketing and paid advertising campaigns.

Authentia

Domesticating IT Joins Authentia

Authentia builds top-line revenue ecosystems and has growing demand for the quality of social media marketing which Domesticating IT has demonstrated for several years.  “Moving the needle in organic revenue growth must now include a strategic inbound marketing component”, says Authentia’s CEO, Conrad Sanford, “We think Jon DiPietro, now heading this practice, with the thought leadership our clients demand.”

From Domesticating IT’s perspective, strong growth in 2013 brought the business to a crossroads. Either Jon was going to have to turn away business or else find a way to expand. It just so happened that the team at Authentia had the right skills and resources to make it happen. “It was getting harder and harder for me to squeeze in all of the things I wanted to do for my clients and that wasn’t acceptable to me. I’m very happy now that with these additional resources, I’ll be able to increase both the quality and quantity of services I can offer them.”

Under the terms of this agreement, Domesticating IT’s client base will benefit from Authentia’s team of web designers, graphic designers, copywriters and other skilled professionals. We look forward to welcoming past and present clients in addition to meeting new ones!

YouthBuild 2013 (U.S. Department of Labor) Presentation

The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I’ve been invited to speak on social media on several occasions, including the YouthBuild 2013 event in Boston. I presented What is #CareerGravity; an introduction to the new landscape for job seeking and talent management. Just as social media has fundamentally changed online marketing, it has also transformed the job market. This presentation provides a high level overview of exactly what those transformations are and how job seekers can leverage them.


Jon DiPietro Earns ISA’s Emerging Leader Award

ISA Emerging Leader Award and ISA Management Division Member of the Year Award

The Executive Board of the ISA (International Society of Automation) selected Jon DiPietro as a recipient of this year’s Emerging Leader award.

The Emerging Leader Service Award, established in 2005, recognizes Society Members who have made significant contributions to organizational units of the Society and its Members and have no more than 10 years of accumulated membership. Years of student membership are not included in the limitation. Contributions must include a minimum of four years of progressive leadership positions and documentation of the breadth and depth of the accomplishments and responsibilities.

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Jon DiPietro Receives Certification in Inbound Marketing

February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

DiPietro is the owner of Domesticating IT, a technology and marketing consulting company and blog, and author of the upcoming book, “Social Media for Engineers and Scientists: A left-brainer’s manual for an increasingly right-brained world.” He is also the owner and co-founder of Bridge-Soft, a provider of environmental data management software to water and wastewater utilities. DiPietro serves in several positions in the International Society of Automation, including President of the Boston Section, Director-elect of the Water/Wastewater Industries Division as well as participating in the Image & Membership and Strategic Planning departments. He also volunteers for the New England Water Works Association, founding and currently chairing the Social Networking Committee.

DiPietro joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, DiPietro completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.

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Marketing & Sales Social Media Round Table

I was one of six panelinsts on a social media round table at the 4th Annual ISA Marketing & Sales Summit in Boston on 9/11/09.  In addition to participating in the panel, I set up several webcasts of various presentations at the summit and also created the Posterous page that was used for delivering much of the content from the event to various social media channels.

The audio from the round table is availble here (you can also read the chat transcript):

Social Media Presentation at WWAC

On August 6, 2009 I presented “Social Media and Its Effect on Water and Wastwater Industries” at the ISA’s 4th Annual Water and Wastewater Automatic Controls symposium.
Social media is changing the world; this is not hyperbole. If you doubt this, just ask the Iranian government about Twitter or the Boston Globe about eBay and Craigslist. As the tools and technologies that facilitate communicating, sharing, and coordinating become increasingly boring and (by and large) free, they are empowering groups to organize themselves and challenging the value propositions of long standing institutions. And if you think this doesn’t or won’t affect you as a municipality, private operations company, equipment supplier, trade organization, engineering firm, software developer, or government regulator you are wrong.

Internet Technologies for ISA Sections and Nonprofits

How local ISA Sections (or Divisions, Departments, etc…) can leverage the latest Internet technologies for (mostly) free and (relatively) easy solutions to web site management, collaboration, and outreach. Presented at 2009 Spring Leaders Meeting.

Please download the handout (PDF) for additional details. You can also download the presentation from Slideshare using the widget below:

View more documents from Jon Dipietro.

Resources and Links

Web Content Management Systems:
These open source Content Management Systems (CMS) provide powerful features for building sophisticated web sites at no cost.
DotNetNuke
WordPress
Drupal
Joomla!
Google Sites

Collaboration:
Google Applications allow you to utilize several shared applications like email, calendar, contacts, sites, and documents at no cost.
Google Applications

Newsletters:
Vertical Response is an electronic newsletter service that provides free emails for non-profits.
Vertical Response

Networking:
These services provide different forms of social networking. LinkedIn has become the de facto site for professional networking. There are already several ISA Groups active on LinkedIn. Facebook is a more personal experience, but recent changes to the site and terms of service make it easy to create “Fan Pages” to connect with a wider audience (think college students). Finally, Twitter is called a “micro blogging” service and is not all that easy to explain. It is essentially an open ended conversation among people who “follow” one another. If you’re interested, check out “How Nonprofits Can Use Social Media.”
LinkedIn
Facebook
Twitter

Blogging:
Blogs are emerging as one of the most important marketing and communication tools in the world today. To learn more about this topic, you can check out “How to Combine SEO, Blogging, and Social Media For Results” from HubSpot.
WordPress
TypePad
Blogger

Sharing and Publishing:
These miscellaneous social media sites provide various means for publishing and sharing different types of content.
YouTube
Slide Share
Delicious
Flickr
FriendFeed

Examples and Tips
Boston Section web site (DotNetNuke)
Jon DiPietro’s Domesticating IT blog (WordPress)
ISA Group on LinkedIn
ControlGlobal’s Facebook group
Delta V‘s YouTube channel