The Emerging Leader Service Award, established in 2005, recognizes Society Members who have made significant contributions to organizational units of the Society and its Members and have no more than 10 years of accumulated membership. Years of student membership are not included in the limitation. Contributions must include a minimum of four years of progressive leadership positions and documentation of the breadth and depth of the accomplishments and responsibilities.
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February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
DiPietro is the owner of Domesticating IT, a technology and marketing consulting company and blog, and author of the upcoming book, “Social Media for Engineers and Scientists: A left-brainer’s manual for an increasingly right-brained world.” He is also the owner and co-founder of Bridge-Soft, a provider of environmental data management software to water and wastewater utilities. DiPietro serves in several positions in the International Society of Automation, including President of the Boston Section, Director-elect of the Water/Wastewater Industries Division as well as participating in the Image & Membership and Strategic Planning departments. He also volunteers for the New England Water Works Association, founding and currently chairing the Social Networking Committee.
DiPietro joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.
To complete the Inbound Marketing Certification, DiPietro completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)
The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)
This certification is administered by HubSpot.
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.
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I was one of six panelinsts on a social media round table at the 4th Annual ISA Marketing & Sales Summit in Boston on 9/11/09. In addition to participating in the panel, I set up several webcasts of various presentations at the summit and also created the Posterous page that was used for delivering much of the content from the event to various social media channels.
The audio from the round table is availble here (you can also read the chat transcript):
On August 6, 2009 I presented “Social Media and Its Effect on Water and Wastwater Industries” at the ISA’s 4th Annual Water and Wastewater Automatic Controls symposium.
Social media is changing the world; this is not hyperbole. If you doubt this, just ask the Iranian government about Twitter or the Boston Globe about eBay and Craigslist. As the tools and technologies that facilitate communicating, sharing, and coordinating become increasingly boring and (by and large) free, they are empowering groups to organize themselves and challenging the value propositions of long standing institutions. And if you think this doesn’t or won’t affect you as a municipality, private operations company, equipment supplier, trade organization, engineering firm, software developer, or government regulator you are wrong.
How local ISA Sections (or Divisions, Departments, etc…) can leverage the latest Internet technologies for (mostly) free and (relatively) easy solutions to web site management, collaboration, and outreach. Presented at 2009 Spring Leaders Meeting.
Please download the handout (PDF) for additional details. You can also download the presentation from Slideshare using the widget below:
Resources and Links
Web Content Management Systems:
These open source Content Management Systems (CMS) provide powerful features for building sophisticated web sites at no cost.
Google Applications allow you to utilize several shared applications like email, calendar, contacts, sites, and documents at no cost.
Vertical Response is an electronic newsletter service that provides free emails for non-profits.
These services provide different forms of social networking. LinkedIn has become the de facto site for professional networking. There are already several ISA Groups active on LinkedIn. Facebook is a more personal experience, but recent changes to the site and terms of service make it easy to create “Fan Pages” to connect with a wider audience (think college students). Finally, Twitter is called a “micro blogging” service and is not all that easy to explain. It is essentially an open ended conversation among people who “follow” one another. If you’re interested, check out “How Nonprofits Can Use Social Media.”
Blogs are emerging as one of the most important marketing and communication tools in the world today. To learn more about this topic, you can check out “How to Combine SEO, Blogging, and Social Media For Results” from HubSpot.
When I took over as president of the Boston Section of the Internation Society for Automation in 2008, my main objective was to implement an Internet strategy for the Section that included electronic newsletter, social media, and a new web site. I developed the site using DotNetNuke.
Database developer consulting contract from April, 2008 – Present
I worked with the Information Management department at Liberty International Underwriters to develop comprehensive metadata registry for the organization that standardizes data definitions across source systems, data warehouses, data marts, and reports. Developed database (SQL Server) for metadata, wrote import processes to pre-populate database (VB.NET, SSIS), developed maintenance front end and report developer user interface (VB.NET), and various reports for end users, power users, and developers (SSRS).
I redesigned and launched the Bridge-Soft web site in April, 2008. This is a static HTML site built using Microsoft Expression Web.