Inbound Marketing for United Way of Greater Nashua

The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques.

The overall project involved the creation of a new branding message, the development of a new website, enhancement of its blogging and social media platforms, staff training and traditional direct advertising.

[nggallery id=1]

Our ISA

I founded a web site called “Our ISA,” which is a sort of social media experiment that I’m calling the “open source association.”  This WordPress blog is intended to be an open community of persons concerned with and/or interested in the International Society of Automation and invites them to write articles about its future and comment on those ideas.

I created, maintain, manage, and host this web site using a hosted WordPress site.  The site is also tied into several social media accounts and a Facebook fan page.

Our ISA

NEWEA Web Site

The New England Water Environment Association (NEWEA) contracted Bridge-Soft to build a new web site, which was commissioned in May, 2009.  The site was built using the DotNetNuke open source Content Management System.  This allows NEWEA to act as its own web master, being in complete control of the pages and content on the site without the need to pay a web developer to make these changes.

The site includes many advanced features including member only features, a blog, job postings, and more.

NEWEA

JonDiPietro dot com

This web site is built using WordPress and if you’re curious about how it was put together, I have a blog post on Domesticating IT that describes the process in detail, “Create a Compelling Resume Online With WordPress.”

One of my new year’s resolutions was to get my online identity sorted out, which means making the most of the available tools and delivering a consistent message. After taking inventory of the various professional sites to which I belong (e.g. LinkedIn, VisualCV), I decided that I needed an aggregator to take charge and deliver my message, my way, in my style. I had registered my own name as a domain many years ago but not done anything with it, and so I decided to use WordPress to tell my professional story.

What Are the Benefits?

  • If you think about your career as a product that you’re selling, wouldn’t it make perfect sense to have a web site? Of course it does, and you want your personal brand to have the same benefits:
  • More and more, clients and employers are performing online searches to learn more about the people with which they are considering to engage. Having a search engine friendly web site makes it more likely they will find you.
  • Indexing your experience through the use of keywords makes it easy for people to zero in on the skills and/or expertise in which they’re interested (more about that later).
  • Multimedia capabilities (i.e. images, video, presentations, links) make it easier for you to tell your story in a vivid and interesting way.
  • You can use specialized links to direct people to specific content areas of your profile.
  • While this practice may soon be common place, for the moment at least it will help you to stand out from the crowd.