Jon DiPietro

The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques.

The overall project involved the creation of a new branding message, the development of a new website, enhancement of its blogging and social media platforms, staff training and traditional direct advertising.

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OPEXEngine sells financial benchmarking reports to to software and SaaS companies as well as customized EDGAR dashboards. I was retained to redesign their website and increase web sales as part of an ongoing inbound marketing consulting engagement.

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I was hired by Attorney Andrew Myers to improve his web presence and leverage his online and offline content to drive more clients to his website.

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I was hired by Hurst & DeGraffenried Wealth Management to redesign their website and to help them generate new clients from inbound marketing consulting activities.

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I founded a web site called “Our ISA,” which is a sort of social media experiment that I’m calling the “open source association.”  This WordPress blog is intended to be an open community of persons concerned with and/or interested in the International Society of Automation and invites them to write articles about its future and comment on those ideas.

I created, maintain, manage, and host this web site using a hosted WordPress site.  The site is also tied into several social media accounts and a Facebook fan page.

This web site is built using WordPress and if you’re curious about how it was put together, I have a blog post on Domesticating IT that describes the process in detail, “Create a Compelling Resume Online With WordPress.”

One of my new year’s resolutions was to get my online identity sorted out, which means making the most of the available tools and delivering a consistent message. After taking inventory of the various professional sites to which I belong (e.g. LinkedIn, VisualCV), I decided that I needed an aggregator to take charge and deliver my message, my way, in my style. I had registered my own name as a domain many years ago but not done anything with it, and so I decided to use WordPress to tell my professional story.

What Are the Benefits?

• If you think about your career as a product that you’re selling, wouldn’t it make perfect sense to have a web site? Of course it does, and you want your personal brand to have the same benefits:
• More and more, clients and employers are performing online searches to learn more about the people with which they are considering to engage. Having a search engine friendly web site makes it more likely they will find you.
• Indexing your experience through the use of keywords makes it easy for people to zero in on the skills and/or expertise in which they’re interested (more about that later).
• Multimedia capabilities (i.e. images, video, presentations, links) make it easier for you to tell your story in a vivid and interesting way.
• You can use specialized links to direct people to specific content areas of your profile.
• While this practice may soon be common place, for the moment at least it will help you to stand out from the crowd.

Domesticating IT is my solo consulting and web design business, and also serves as my professional blog (be sure to subscribe).  Since its main thrust is to serve as a blog platform, the site is built on the WordPress platform.