Inbound Marketing for United Way of Greater Nashua

The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques.

The overall project involved the creation of a new branding message, the development of a new website, enhancement of its blogging and social media platforms, staff training and traditional direct advertising.

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Our ISA

I founded a web site called “Our ISA,” which is a sort of social media experiment that I’m calling the “open source association.”  This WordPress blog is intended to be an open community of persons concerned with and/or interested in the International Society of Automation and invites them to write articles about its future and comment on those ideas.

I created, maintain, manage, and host this web site using a hosted WordPress site.  The site is also tied into several social media accounts and a Facebook fan page.

Our ISA

JonDiPietro dot com

This web site is built using WordPress and if you’re curious about how it was put together, I have a blog post on Domesticating IT that describes the process in detail, “Create a Compelling Resume Online With WordPress.”

One of my new year’s resolutions was to get my online identity sorted out, which means making the most of the available tools and delivering a consistent message. After taking inventory of the various professional sites to which I belong (e.g. LinkedIn, VisualCV), I decided that I needed an aggregator to take charge and deliver my message, my way, in my style. I had registered my own name as a domain many years ago but not done anything with it, and so I decided to use WordPress to tell my professional story.

What Are the Benefits?

  • If you think about your career as a product that you’re selling, wouldn’t it make perfect sense to have a web site? Of course it does, and you want your personal brand to have the same benefits:
  • More and more, clients and employers are performing online searches to learn more about the people with which they are considering to engage. Having a search engine friendly web site makes it more likely they will find you.
  • Indexing your experience through the use of keywords makes it easy for people to zero in on the skills and/or expertise in which they’re interested (more about that later).
  • Multimedia capabilities (i.e. images, video, presentations, links) make it easier for you to tell your story in a vivid and interesting way.
  • You can use specialized links to direct people to specific content areas of your profile.
  • While this practice may soon be common place, for the moment at least it will help you to stand out from the crowd.