This story accompanies Control Magazine’s December 2012 Cover Story that talks about the Top 50 Automation Companies on the United States and the World for 2011. How are is the industrial automation market doing with inbound marketing? Well, let’s put it this way: The good news is that the bar is low. The first company to grasp, […]
The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium […]
Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing […]
This presentation was delivered at a U.S. Department of Labor workshop for Region 1. The title of the workshop was Evolving LMI (labor market information). The conference brings together the Labor Market Information Directors from Region 1’s states (NH, VT, ME, MA, CT, NY, RI, NJ, VI, PR). These individuals are predominantly responsible for acquiring, analyzing […]
On 5-May, 2012 I presented “ISA Structure and Departments” to leaders from District 1 of the International Society of Automation. It covers basic governance structure and the goals of the various Departments.
I was invited to sit on a social media panel with Ben Widdowson and Jim Cahill at the 16th Annual ARC World Industry Forum on 9-Feb, 2012. My presentation covered ten ways businesses can avoid failing at social media. How Not to Fail at Social Media View more presentations from Domesticating IT
The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques. The overall project involved the creation of a […]
OPEXEngine sells financial benchmarking reports to to software and SaaS companies as well as customized EDGAR dashboards. I was retained to redesign their website and increase web sales as part of an ongoing inbound marketing consulting engagement.
I was hired by Attorney Andrew Myers to improve his web presence and leverage his online and offline content to drive more clients to his website.
Your resume can be hundreds of pages long but weigh nothing. You can speak to several thousand people every day without ever opening your mouth. You can read hundreds of important news stories every day without searching for them. Dozens of people can make your acquaintance every day that you’ve never met. How? This presentation […]