21st-Century Automation Marketing

This story accompanies Control Magazine’s December 2012 Cover Story that talks about the Top 50 Automation Companies on the United States and the World for 2011.

How are is the industrial automation market doing with inbound marketing? Well, let’s put it this way: The good news is that the bar is low. The first company to grasp, embrace and execute the new approach is going to find great success. No company has quite done this yet. This article takes a look the five major components of inbound marketing and evaluate the current landscape.

Read the article on ControlGlobal.com

ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, “What does success look like?” Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.

Companies need to escape from The Matrix. For a hundred years, they’ve been trapped in The Matrix that was created by the media owners (newspapers, radio, television). The challenge now is for companies to recognize that when it comes to social media, the users are the owners. That leads to a vastly different set of rules and norms than they are used to dealing with. This workshop will present ten common violations of those rules that companies make in their social media marketing efforts. And then it will then go into detail about how to prevent and/or fix those mistakes.

This half-day workshop was delivered at ISA’s Marketing and Sales Summit in Austin, TX on 15-Aug, 2012. Click here to download the agenda for How Not to Suck at Social Media Workshop.

How NOT to SUCK at Social Media

How Not to SUCK at Social Media

How Not to SUCK at Social MediaLet’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.

This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.

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Social Is Mobile Is Social – Presentation to USDoL

This presentation was delivered at a U.S. Department of Labor workshop for Region 1. The title of the workshop was Evolving LMI (labor market information). The conference brings together the Labor Market Information Directors from Region 1’s states (NH, VT, ME, MA, CT, NY, RI, NJ, VI, PR).  These individuals are predominantly responsible for acquiring, analyzing and disseminating labor market information to those who serve the workforce system (case managers, policy makers, etc) and to the labor force in general.

I was invited to talk about how these managers could use social media and mobile to accomplish their goals.


Inbound Marketing for United Way of Greater Nashua

The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques.

The overall project involved the creation of a new branding message, the development of a new website, enhancement of its blogging and social media platforms, staff training and traditional direct advertising.

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Using Social Media to Your Advantage

Your resume can be hundreds of pages long but weigh nothing. You can speak to several thousand people every day without ever opening your mouth. You can read hundreds of important news stories every day without searching for them. Dozens of people can make your acquaintance every day that you’ve never met.

How? This presentation showed professionals a five-step process for creating a strong online presence that can help expand your professional network, improve your ability tell your professional story and attract new career opportunities.  Recent data shows that 89% of companies use social media to recruit employees and that 75% either “always” or “sometimes” check the online profiles of potential candidates.

This video is a presentation I did at ISA’s 2011 Automation Week in St Louis, MO. It’s a detailed discussion of

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