21st-Century Automation Marketing

This story accompanies Control Magazine’s December 2012 Cover Story that talks about the Top 50 Automation Companies on the United States and the World for 2011. How are is the industrial automation market doing with inbound marketing? Well, let’s put it this way: The good news is that the bar is low. The first company to grasp, […]

ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium […]

How Not to SUCK at Social Media

How NOT to SUCK at Social Media

Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing […]

Social Is Mobile Is Social – Presentation to USDoL

This presentation was delivered at a U.S. Department of Labor workshop for Region 1. The title of the workshop was Evolving LMI (labor market information). The conference brings together the Labor Market Information Directors from Region 1’s states (NH, VT, ME, MA, CT, NY, RI, NJ, VI, PR).  These individuals are predominantly responsible for acquiring, analyzing […]

Inbound Marketing for United Way of Greater Nashua

The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques. The overall project involved the creation of a […]

Using Social Media to Your Advantage

Your resume can be hundreds of pages long but weigh nothing. You can speak to several thousand people every day without ever opening your mouth. You can read hundreds of important news stories every day without searching for them. Dozens of people can make your acquaintance every day that you’ve never met. How? This presentation […]