How Not to SUCK at Social Media

How NOT to SUCK at Social Media

How Not to SUCK at Social MediaLet’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.

This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.

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Jon DiPietro

I've lived in Manchester for 25 years and my 4 daughters have spent the equivalent of 30 school years in our public schools. I decided to run because we need to stop the can-kicking, navel-gazing, and fear mongering.

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