Jon DiPietro

This story accompanies Control Magazine’s December 2012 Cover Story that talks about the Top 50 Automation Companies on the United States and the World for 2011.

How are is the industrial automation market doing with inbound marketing? Well, let’s put it this way: The good news is that the bar is low. The first company to grasp, embrace and execute the new approach is going to find great success. No company has quite done this yet. This article takes a look the five major components of inbound marketing and evaluate the current landscape.

Read the article on ControlGlobal.com…

On 5-May, 2012 I presented “ISA Structure and Departments” to leaders from District 1 of the International Society of Automation. It covers basic governance structure and the goals of the various Departments.

I was one of six panelinsts on a social media round table at the 4th Annual ISA Marketing & Sales Summit in Boston on 9/11/09.  In addition to participating in the panel, I set up several webcasts of various presentations at the summit and also created the Posterous page that was used for delivering much of the content from the event to various social media channels.

The audio from the round table is availble here (you can also read the chat transcript):

I’ve been building stuff since I was a kid (Lego fanatic) and wanted to be an engineer since before most kids my age even knew what that was.  It’s my creative outlet and the reason why I still enjoy writing code and building web sites to this day.  I am currently the owner of three (yes, three) companies; Bridge-Soft, Domesticating IT and #CareerGravity.  I live in Manchester, NH with my lovely bride Laurie and our four daughters, Amanda, Jacqueline, Paige, and Jenna.

See my online profile: Jon DiPietro BrandYourself.

Professional Overview

My professional mantra is “domesticating Internet technology.”  I show businesses and individuals how to create loud, disruptive, permanent digital footprints.

(see also: Work History and Experience)

Biography (Short and Painless Version)

School Days

I’m a proud graduate of Bishop Guertin High School in Nashua, NH and went on to earn a bachelor’s degree in electrical engineering from the University of Lowell in 1990.

Engineering Days

My first engineering position came before graduation when, working as an AutoCAD draftsman for Plastics Forming Enterprises I was asked to fill in for the project’s electrical controls engineer when he left abruptly.  Soon after, I went to work as a facilities engineer for Polyclad Laminates where I had a tremendous experience working with a wide variety of automation systems and technologies; human machine interfaces (HMI), programmable logic controllers (PLC), variable speed drives (VSD), PID loop controllers, high speed vision systems, pneumatics, and hydraulics.  After four years, I returned to work at Plastics Forming Enterprises where I began my software development career in earnest, working on data logging andexpert reporting systems for injection molding and beverage bottling companies.

Entrepreneurial / Software Developer Days

In 1997, I co-founded Bridge-Soft with Eric Hinton.  Founded initially as a consulting services company, we landed a contract with Shipley Company to develop a Quality Management System and Bridge-Soft’s cornerstone product was born.  The project was completed just in time for a recession and so the company was re-engineered to enter the water/wastewater industry after winning a contract to provide Goulburn Valley Water in Shepparton, Australia with QMS to manage their operational and compliance data.

In 2008, I founded Domesticating IT, an inbound marketing consultancy offering a range of services that will increase qualified visits to your website and convert more leads into customers. These services include CMS-based website design, blog integration, search engine optimization (SEO), social media marketing strategy, lead capturing and nurturing systems and web analytics.

In 2012, I co-founded #CareerGravity with Brent Skinner. This member website offers advice and guidance to professionals so that they can apply the principals of inbound marketing to their own professional career development plans.