Jon DiPietro Joins Girard at Large Radio Program with “Web Savvy” Segment

Manchester, NH (PRWEB) January 30, 2013

Girard at LargeWhen it comes to raising kids, advancing a career or marketing a business, the World Wide Web and Social Media can be a great asset or a fatal flaw. Many parents are unaware that girls are twice as likely to be bullied on Facebook as boys. Job seekers should know that 89% of companies use social media to support their recruiting efforts. Many business owners don’t realize that Google makes more than 8,000 adjustments to its search algorithm every year. The web is a complex, fast moving machine and a firm grasp of how it works can prevent disaster and help you achieve your goals more quickly.

These are the topics of discussion that will be featured on the new Web Savvy segment to be featured every Thursday morning at 6:40AM on the Girard at Large program, which is broadcast on 90.7 FM WLMW in Manchester, NH. Jon DiPietro will demonstrate his knack for making technology accessible and understandable. Parents will learn how to keep their kids safe online. Job seekers will find out how to take advantage of social media to maximize their career development opportunities. And business owners will discover tips and tricks for finding more customers online.

Jon DiPietro is a Certified Inbound Marketing Professional and author of “Social Media for Engineers and Scientists.” He is the Founder and Principal of Domesticating IT, an inbound marketing blog and consultancy and co-founder ofCareerGravity.com, an educational website that teaches job seekers how to market themselves online.

“I’m really looking forward to joining Rich Girard every week and talking about Google, Facebook, LinkedIn, Twitter and whatever the latest, greatest developments are on the web,” DiPietro said. “I think that that social media is often overhyped and frequently underestimated at the same time. I hope to separate fact from fiction and give people a better understanding of how to use these tools for their own benefit.”

Girard at Large host Rich Girard commented, “Jon’s personality comes right through the radio making him an interesting ‘listen.’ Even better, his genius on the subject is matched by his ability to make it simple for non-technical guys like me to get it and that’s very important in today’s day and age. Jon’s a great addition to our adorable little radio show and we’re proud to have him in the line up!”

Broadcast on WLMW 90.7 FM New Hampshire Family Radio, the Girard at Large show’s mission is simple; to connect local people, places and things. “News from our own backyard” is their motto. Led by Manchester native Richard H. Girard, a widely recognized and respected local public figure, Girard at Large is a unique program that not only discovers and uncovers what’s happening within the Greater Manchester area, but also gives its audience the opportunity to share what it knows.

The Girard at Large Radio Show can be streamed live from GirardAtLarge.com where show archives are also available.

Jon DiPietro Receives Certification in Inbound Marketing

February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

DiPietro is the owner of Domesticating IT, a technology and marketing consulting company and blog, and author of the upcoming book, “Social Media for Engineers and Scientists: A left-brainer’s manual for an increasingly right-brained world.” He is also the owner and co-founder of Bridge-Soft, a provider of environmental data management software to water and wastewater utilities. DiPietro serves in several positions in the International Society of Automation, including President of the Boston Section, Director-elect of the Water/Wastewater Industries Division as well as participating in the Image & Membership and Strategic Planning departments. He also volunteers for the New England Water Works Association, founding and currently chairing the Social Networking Committee.

DiPietro joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, DiPietro completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.

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JonDiPietro dot com

This web site is built using WordPress and if you’re curious about how it was put together, I have a blog post on Domesticating IT that describes the process in detail, “Create a Compelling Resume Online With WordPress.”

One of my new year’s resolutions was to get my online identity sorted out, which means making the most of the available tools and delivering a consistent message. After taking inventory of the various professional sites to which I belong (e.g. LinkedIn, VisualCV), I decided that I needed an aggregator to take charge and deliver my message, my way, in my style. I had registered my own name as a domain many years ago but not done anything with it, and so I decided to use WordPress to tell my professional story.

What Are the Benefits?

  • If you think about your career as a product that you’re selling, wouldn’t it make perfect sense to have a web site? Of course it does, and you want your personal brand to have the same benefits:
  • More and more, clients and employers are performing online searches to learn more about the people with which they are considering to engage. Having a search engine friendly web site makes it more likely they will find you.
  • Indexing your experience through the use of keywords makes it easy for people to zero in on the skills and/or expertise in which they’re interested (more about that later).
  • Multimedia capabilities (i.e. images, video, presentations, links) make it easier for you to tell your story in a vivid and interesting way.
  • You can use specialized links to direct people to specific content areas of your profile.
  • While this practice may soon be common place, for the moment at least it will help you to stand out from the crowd.