ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, “What does success look like?” Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.

Companies need to escape from The Matrix. For a hundred years, they’ve been trapped in The Matrix that was created by the media owners (newspapers, radio, television). The challenge now is for companies to recognize that when it comes to social media, the users are the owners. That leads to a vastly different set of rules and norms than they are used to dealing with. This workshop will present ten common violations of those rules that companies make in their social media marketing efforts. And then it will then go into detail about how to prevent and/or fix those mistakes.

This half-day workshop was delivered at ISA’s Marketing and Sales Summit in Austin, TX on 15-Aug, 2012. Click here to download the agenda for How Not to Suck at Social Media Workshop.

How NOT to SUCK at Social Media

How Not to SUCK at Social Media

How Not to SUCK at Social MediaLet’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.

This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.

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Jon DiPietro Earns ISA’s Emerging Leader Award

ISA Emerging Leader Award and ISA Management Division Member of the Year Award

The Executive Board of the ISA (International Society of Automation) selected Jon DiPietro as a recipient of this year’s Emerging Leader award.

The Emerging Leader Service Award, established in 2005, recognizes Society Members who have made significant contributions to organizational units of the Society and its Members and have no more than 10 years of accumulated membership. Years of student membership are not included in the limitation. Contributions must include a minimum of four years of progressive leadership positions and documentation of the breadth and depth of the accomplishments and responsibilities.

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Jon DiPietro Receives Certification in Inbound Marketing

February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

DiPietro is the owner of Domesticating IT, a technology and marketing consulting company and blog, and author of the upcoming book, “Social Media for Engineers and Scientists: A left-brainer’s manual for an increasingly right-brained world.” He is also the owner and co-founder of Bridge-Soft, a provider of environmental data management software to water and wastewater utilities. DiPietro serves in several positions in the International Society of Automation, including President of the Boston Section, Director-elect of the Water/Wastewater Industries Division as well as participating in the Image & Membership and Strategic Planning departments. He also volunteers for the New England Water Works Association, founding and currently chairing the Social Networking Committee.

DiPietro joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, DiPietro completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.

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Our ISA

I founded a web site called “Our ISA,” which is a sort of social media experiment that I’m calling the “open source association.”  This WordPress blog is intended to be an open community of persons concerned with and/or interested in the International Society of Automation and invites them to write articles about its future and comment on those ideas.

I created, maintain, manage, and host this web site using a hosted WordPress site.  The site is also tied into several social media accounts and a Facebook fan page.

Our ISA

Leveraging Social Media & Internet Technology

This presentation was made at the Fall Leaders Meetings at ISA Expo 2009.  As interest has grown in these areas, the presentation expanded in scope and time to include a wide range of technology topics for ISA Sections.

Leveraging Social Media & Internet Technology

Social Media Presentation at WWAC

On August 6, 2009 I presented “Social Media and Its Effect on Water and Wastwater Industries” at the ISA’s 4th Annual Water and Wastewater Automatic Controls symposium.
Social media is changing the world; this is not hyperbole. If you doubt this, just ask the Iranian government about Twitter or the Boston Globe about eBay and Craigslist. As the tools and technologies that facilitate communicating, sharing, and coordinating become increasingly boring and (by and large) free, they are empowering groups to organize themselves and challenging the value propositions of long standing institutions. And if you think this doesn’t or won’t affect you as a municipality, private operations company, equipment supplier, trade organization, engineering firm, software developer, or government regulator you are wrong.

Internet Technologies for ISA Sections and Nonprofits

How local ISA Sections (or Divisions, Departments, etc…) can leverage the latest Internet technologies for (mostly) free and (relatively) easy solutions to web site management, collaboration, and outreach. Presented at 2009 Spring Leaders Meeting.

Please download the handout (PDF) for additional details. You can also download the presentation from Slideshare using the widget below:

View more documents from Jon Dipietro.

Resources and Links

Web Content Management Systems:
These open source Content Management Systems (CMS) provide powerful features for building sophisticated web sites at no cost.
DotNetNuke
WordPress
Drupal
Joomla!
Google Sites

Collaboration:
Google Applications allow you to utilize several shared applications like email, calendar, contacts, sites, and documents at no cost.
Google Applications

Newsletters:
Vertical Response is an electronic newsletter service that provides free emails for non-profits.
Vertical Response

Networking:
These services provide different forms of social networking. LinkedIn has become the de facto site for professional networking. There are already several ISA Groups active on LinkedIn. Facebook is a more personal experience, but recent changes to the site and terms of service make it easy to create “Fan Pages” to connect with a wider audience (think college students). Finally, Twitter is called a “micro blogging” service and is not all that easy to explain. It is essentially an open ended conversation among people who “follow” one another. If you’re interested, check out “How Nonprofits Can Use Social Media.”
LinkedIn
Facebook
Twitter

Blogging:
Blogs are emerging as one of the most important marketing and communication tools in the world today. To learn more about this topic, you can check out “How to Combine SEO, Blogging, and Social Media For Results” from HubSpot.
WordPress
TypePad
Blogger

Sharing and Publishing:
These miscellaneous social media sites provide various means for publishing and sharing different types of content.
YouTube
Slide Share
Delicious
Flickr
FriendFeed

Examples and Tips
Boston Section web site (DotNetNuke)
Jon DiPietro’s Domesticating IT blog (WordPress)
ISA Group on LinkedIn
ControlGlobal’s Facebook group
Delta V‘s YouTube channel