This presentation was made at the Fall Leaders Meetings at ISA Expo 2009. As interest has grown in these areas, the presentation expanded in scope and time to include a wide range of technology topics for ISA Sections.
I was one of six panelinsts on a social media round table at the 4th Annual ISA Marketing & Sales Summit in Boston on 9/11/09. In addition to participating in the panel, I set up several webcasts of various presentations at the summit and also created the Posterous page that was used for delivering much of the content from the event to various social media channels.
The audio from the round table is availble here (you can also read the chat transcript):
On August 6, 2009 I presented “Social Media and Its Effect on Water and Wastwater Industries” at the ISA’s 4th Annual Water and Wastewater Automatic Controls symposium.
Social media is changing the world; this is not hyperbole. If you doubt this, just ask the Iranian government about Twitter or the Boston Globe about eBay and Craigslist. As the tools and technologies that facilitate communicating, sharing, and coordinating become increasingly boring and (by and large) free, they are empowering groups to organize themselves and challenging the value propositions of long standing institutions. And if you think this doesn’t or won’t affect you as a municipality, private operations company, equipment supplier, trade organization, engineering firm, software developer, or government regulator you are wrong.
How local ISA Sections (or Divisions, Departments, etc…) can leverage the latest Internet technologies for (mostly) free and (relatively) easy solutions to web site management, collaboration, and outreach. Presented at 2009 Spring Leaders Meeting.
Please download the handout (PDF) for additional details. You can also download the presentation from Slideshare using the widget below:
Resources and Links
Web Content Management Systems:
These open source Content Management Systems (CMS) provide powerful features for building sophisticated web sites at no cost.
Google Applications allow you to utilize several shared applications like email, calendar, contacts, sites, and documents at no cost.
Vertical Response is an electronic newsletter service that provides free emails for non-profits.
These services provide different forms of social networking. LinkedIn has become the de facto site for professional networking. There are already several ISA Groups active on LinkedIn. Facebook is a more personal experience, but recent changes to the site and terms of service make it easy to create “Fan Pages” to connect with a wider audience (think college students). Finally, Twitter is called a “micro blogging” service and is not all that easy to explain. It is essentially an open ended conversation among people who “follow” one another. If you’re interested, check out “How Nonprofits Can Use Social Media.”
Blogs are emerging as one of the most important marketing and communication tools in the world today. To learn more about this topic, you can check out “How to Combine SEO, Blogging, and Social Media For Results” from HubSpot.