I’m a digital marketing expert and author of “Social Media for Engineers and Scientists.” My specialty is using the Internet to generate leads and increase conversion rates. I excel at getting businesses to think differently about their marketing strategies.
I’ve been building stuff since I was a kid (Lego fanatic) and wanted to be an engineer since before most kids my age even knew what that was. It’s my creative outlet and the reason why I still enjoy writing code and building web sites to this day. I currently operate two businesses; Liberty Digital Marketing and Candidate Boot Camp. I live in Manchester, NH with my lovely bride Laurie and our four daughters, Amanda, Jacqueline, Paige, and Jenna.
My professional mantra is “domesticating Internet technology.” I show businesses and individuals how to create loud, disruptive, permanent digital footprints.
(see also: Work History and Experience)
Biography (Short and Painless Version)
I’m a proud graduate of Bishop Guertin High School in Nashua, NH and went on to earn a bachelor’s degree in electrical engineering from the University of Lowell in 1990.
My first engineering position came before graduation when, working as an AutoCAD draftsman for Plastics Forming Enterprises I was asked to fill in for the project’s electrical controls engineer when he left abruptly. Soon after, I went to work as a facilities engineer for Polyclad Laminates where I had a tremendous experience working with a wide variety of automation systems and technologies; human machine interfaces (HMI), programmable logic controllers (PLC), variable speed drives (VSD), PID loop controllers, high speed vision systems, pneumatics, and hydraulics. After four years, I returned to work at Plastics Forming Enterprises where I began my software development career in earnest, working on data logging andexpert reporting systems for injection molding and beverage bottling companies.
In 1997, I co-founded Bridge-Soft with Eric Hinton. Founded initially as a consulting services company, we landed a contract with Shipley Company to develop a Quality Management System and Bridge-Soft’s cornerstone product was born. The project was completed just in time for a recession and so the company was re-engineered to enter the water/wastewater industry after winning a contract to provide Goulburn Valley Water in Shepparton, Australia with QMS to manage their operational and compliance data.
In 2006 I joined LinkedIn and everything changed. I discovered social media and immediately recognized that the world was changing. And changing quickly. In my leadership roles with the International Society of Automation and various water works associations, I began presenting to and training other leaders on using the internet to further their missions. Within a couple of years, I was being pulled in the direction of offering consulting services in web and social media marketing.
In 2008, I founded Domesticating IT, an inbound marketing consultancy offering a range of services that will increase qualified visits to your website and convert more leads into customers. These services include CMS-based website design, blog integration, search engine optimization (SEO), social media marketing strategy, lead capturing and nurturing systems and web analytics.
In 2012, I co-founded #CareerGravity with Brent Skinner. This member website offers advice and guidance to professionals so that they can apply the principals of inbound marketing to their own professional career development plans.
In late 2015, I re-branded Domesticating IT as Liberty Digital Marketing. I’m still helping businesses with their digital marketing and not much has changed, except the name and logo.
In mid-2016, I realized a six-year vision and launched Candidate Boot Camp. Candidate Boot Camp is a team of experienced campaign professionals with a goal to democratize democracy by lowering the barriers to running for political office. We offer online candidate training and free resources to people who want to serve their fellow citizens but don’t have the budget to hire professional campaign consultants and staff.