Jon DiPietro

February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

DiPietro is the owner of Domesticating IT, a technology and marketing consulting company and blog, and author of the upcoming book, “Social Media for Engineers and Scientists: A left-brainer’s manual for an increasingly right-brained world.” He is also the owner and co-founder of Bridge-Soft, a provider of environmental data management software to water and wastewater utilities. DiPietro serves in several positions in the International Society of Automation, including President of the Boston Section, Director-elect of the Water/Wastewater Industries Division as well as participating in the Image & Membership and Strategic Planning departments. He also volunteers for the New England Water Works Association, founding and currently chairing the Social Networking Committee.

DiPietro joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, DiPietro completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.

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The New England Water Environment Association (NEWEA) contracted Bridge-Soft to build a new web site, which was commissioned in May, 2009.  The site was built using the DotNetNuke open source Content Management System.  This allows NEWEA to act as its own web master, being in complete control of the pages and content on the site without the need to pay a web developer to make these changes.

The site includes many advanced features including member only features, a blog, job postings, and more.

I like to describe my work history as a journey up the “information food chain.”  I began my career as an instrumentation and controls engineer, designing and maintaining automated machine control systems.  As technology advanced, I became more involved in Supervisory Control and Data Acquisition (SCADA) systems, interfacing with them to build ever more advanced data collection and reporting systems.  Eventually, I transitioned into developing enterprise software and database applications (primarily focused in areas of process and quality control).

#CareerGravity

Principal and Co-founder

January, 2012 – Present
Manchester, NH
www.careergravity.com

#CareerGravity is an online membership site that teaches professionals how to create an engaging, disruptive and effective digital footprint that take their careers to the next level. It shows them how to use surprisingly free and low-cost tools at the tactical level to create an explosive online presence, one that generates a gravitational pull with the power to expand their professional networks and attract new opportunities.

Domesticating IT

Principal and Founder

May, 2008 – Present
Manchester, NH
www.domesticatingit.com

Domesticating IT is an inbound marketing consultancy offering a range of services that increases qualified visits to websites and convert more leads into customers. These services include CMS-based website design, blog integration, search engine optimization (SEO), social media marketing strategy, lead capturing and nurturing systems and web analytics.

Bridge-Soft

Principal

September, 1997 – Present
Manchester, NH
www.bridge-soft.com

Owner of software development company that develops and implements a data management system for water/wastewater utilities and environmental laboratories.

• Co-founded, built and operate software development company with products that currently manage data for nearly a thousand public water systems worldwide
• Managed several large system integration projects for multiple fortune 500 companies
• Duties include day to day business support activities, sales, marketing, business development, accounting, project management, and software development
• Conceived, designed, developed, marketed, sold, implemented, and supported several commercial software products including:
  • QMS – An enterprise data management product for water and wastewater utilities that include modules for system maintenance, data entry, data import/export, generation of certificates of analysis, data warehousing, and web reporting and charting
  • VDP – Customer-facing web portal for analytical laboratories’ clients to access test results in real time, view and print certificates of analysis, perform ad-hoc querying and charting, manage corrective action incidents, and request testing
• Engaged in various consulting projects (see Experience page for details)

Franklin Pierce College

Adjunct Professor

February 1999 – October 2002
Nashua, NH
www.franklinpierce.edu

• Taught introductory computer programming classes to undergraduate computer science night school students
• Developed curricula for several computer programming courses, lectured on the material, created and administered tests, and graded work
• Consistently received high marks for presentation style and clarity of presentation from student evaluations

Plastics Forming Enterprises

Systems Development Manager

June 1994 – September 1997
Manchester, NH
www.plascticsforming.com

• Responsible for design, development, implementation, and support of computer control and quality analytics of plastic extrusion systems
• Directed process control and information system engineering incorporated into the design of plastic recycling facilities around the world
• Conceived and developed software product to compare production conditions to final product quality
• Budgetary and purchasing authority for automation portion of multi-million dollar construction projects
• Conducted on-site equipment start ups

Polyclad Laminates

Facilities Engineer

May 1990 – September 1994
Franklin, NH

• Designed, developed, implemented, and supported all aspects of sophisticated, custom-designed automated manufacturing systems for copper clad laminate manufacturing company
• Worked extensively with wide array of technologies including motor controls, switch gear, PLCs, VSDs, loop controllers, servo motion control, and SCADA systems for material handling and conveying, solvent incineration, web handling, pick and place, boiler, sheeting, HVAC, and clean room equipment

I’ve been building stuff since I was a kid (Lego fanatic) and wanted to be an engineer since before most kids my age even knew what that was.  It’s my creative outlet and the reason why I still enjoy writing code and building web sites to this day.  I am currently the owner of three (yes, three) companies; Bridge-Soft, Domesticating IT and #CareerGravity.  I live in Manchester, NH with my lovely bride Laurie and our four daughters, Amanda, Jacqueline, Paige, and Jenna.

See my online profile: Jon DiPietro BrandYourself.

Professional Overview

My professional mantra is “domesticating Internet technology.”  I show businesses and individuals how to create loud, disruptive, permanent digital footprints.

(see also: Work History and Experience)

Biography (Short and Painless Version)

School Days

I’m a proud graduate of Bishop Guertin High School in Nashua, NH and went on to earn a bachelor’s degree in electrical engineering from the University of Lowell in 1990.

Engineering Days

My first engineering position came before graduation when, working as an AutoCAD draftsman for Plastics Forming Enterprises I was asked to fill in for the project’s electrical controls engineer when he left abruptly.  Soon after, I went to work as a facilities engineer for Polyclad Laminates where I had a tremendous experience working with a wide variety of automation systems and technologies; human machine interfaces (HMI), programmable logic controllers (PLC), variable speed drives (VSD), PID loop controllers, high speed vision systems, pneumatics, and hydraulics.  After four years, I returned to work at Plastics Forming Enterprises where I began my software development career in earnest, working on data logging andexpert reporting systems for injection molding and beverage bottling companies.

Entrepreneurial / Software Developer Days

In 1997, I co-founded Bridge-Soft with Eric Hinton.  Founded initially as a consulting services company, we landed a contract with Shipley Company to develop a Quality Management System and Bridge-Soft’s cornerstone product was born.  The project was completed just in time for a recession and so the company was re-engineered to enter the water/wastewater industry after winning a contract to provide Goulburn Valley Water in Shepparton, Australia with QMS to manage their operational and compliance data.

In 2008, I founded Domesticating IT, an inbound marketing consultancy offering a range of services that will increase qualified visits to your website and convert more leads into customers. These services include CMS-based website design, blog integration, search engine optimization (SEO), social media marketing strategy, lead capturing and nurturing systems and web analytics.

In 2012, I co-founded #CareerGravity with Brent Skinner. This member website offers advice and guidance to professionals so that they can apply the principals of inbound marketing to their own professional career development plans.