The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium … Read more
Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing … Read more
February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com). This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis. DiPietro … Read more
Our ISA is a social media experiment I founded that I describe as an “open source association.” I designed, maintain, and host this site.
This presentation was made at the Fall Leaders Meetings at ISA Expo 2009 and includes a wide range of technology topics for ISA Sections.
On August 6, 2009 I presented “Social Media and Its Effect on Water and Wastwater Industries” at the ISA’s 4th Annual Water and Wastewater Automatic Controls symposium.
Delivered at the 2009 Joint ISA District Leadership Conference, this presentation touches upon many of the low/no cost technologies available to meet their respective missions. It also introduces some new web topics including web 2.0 and social media.
When I took over as president of the Boston Section of the Internation Society for Automation in 2008, my main objective was to implement an Internet strategy for the Section that included electronic newsletter, social media, and a new web site. I developed the site using DotNetNuke.