Internet Marketing

2015 Control System Integrators Digital Marketing Benchmark Report

With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years, I’ve conducted dozens of digital marketing assessments for control system integrators and other … Read more

CSIA Executive Conference 2013 – How Not to Fail at Social Media

I was invited to speak at the 2013 CSIA (Control System Integrators Association) Executive Conference and I helped them learn how not to fail at social media. While the presentation recording is not available, here is a webinar recording of the same topic: http://youtu.be/_2y-rIFITMQ [slideshare id=20494203&doc=hownottofailatsocialmediacsia2013-130503130702-phpapp01]

Merrimack Valley SCORE Chapter: What Is Inbound Marketing?

I gave a presentation to the Merrimack Valley SCORE chapter on inbound marketing that was very well received. You view a copy of the presentation below and check out the reviews on SpeakerRate. [slideshare id=5771249&doc=whatisinboundmarketing-101113160415-phpapp01]

2013 ARC Word Industry Forum Panel: The Social Media Doppler Effect

The Social Media Doppler Effect

I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at theSeventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect. A full blog post was published on Domesticating IT. You can also watch the video or download the presentation below: [slideshare id=16546565&doc=thesocialmediadopplereffect-130215053724-phpapp02]

Inbound Marketing for United Way of Greater Nashua

The United Way of Greater Nashua needed to implement a new marketing plan to go with its new strategic plan for 2012. Through Domesticating IT, I was hired to develop and implement this marketing strategy. It focused on an inbound marketing approach integrated with traditional offline techniques. The overall project involved the creation of a … Read more

Jon DiPietro Receives Certification in Inbound Marketing

February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com). This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis. DiPietro … Read more