I was invited to speak at the 2013 CSIA (Control System Integrators Association) Executive Conference and I helped them learn how not to fail at social media. While the presentation recording is not available, here is a webinar recording of the same topic:
http://youtu.be/_2y-rIFITMQ
[slideshare id=20494203&doc=hownottofailatsocialmediacsia2013-130503130702-phpapp01]