public speaking

YouthBuild 2013 (U.S. Department of Labor) Presentation

The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I’ve been invited to speak on social media on several occasions, including the YouthBuild 2013 event in Boston. I presented What is #CareerGravity; an introduction to the new landscape for job seeking and talent management. Just as … Read more

CSIA Executive Conference 2013 – How Not to Fail at Social Media

I was invited to speak at the 2013 CSIA (Control System Integrators Association) Executive Conference and I helped them learn how not to fail at social media. While the presentation recording is not available, here is a webinar recording of the same topic: http://youtu.be/_2y-rIFITMQ [slideshare id=20494203&doc=hownottofailatsocialmediacsia2013-130503130702-phpapp01]

Merrimack Valley SCORE Chapter: What Is Inbound Marketing?

I gave a presentation to the Merrimack Valley SCORE chapter on inbound marketing that was very well received. You view a copy of the presentation below and check out the reviews on SpeakerRate. [slideshare id=5771249&doc=whatisinboundmarketing-101113160415-phpapp01]

2013 ARC Word Industry Forum Panel: The Social Media Doppler Effect

The Social Media Doppler Effect

I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at theSeventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect. A full blog post was published on Domesticating IT. You can also watch the video or download the presentation below: [slideshare id=16546565&doc=thesocialmediadopplereffect-130215053724-phpapp02]

ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium … Read more

How NOT to SUCK at Social Media

How Not to SUCK at Social Media

Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing … Read more

Social Is Mobile Is Social – Presentation to USDoL

This presentation was delivered at a U.S. Department of Labor workshop for Region 1. The title of the workshop was Evolving LMI (labor market information). The conference brings together the Labor Market Information Directors from Region 1’s states (NH, VT, ME, MA, CT, NY, RI, NJ, VI, PR).  These individuals are predominantly responsible for acquiring, analyzing … Read more