Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing … Read more
I was invited to sit on a social media panel with Ben Widdowson and Jim Cahill at the 16th Annual ARC World Industry Forum on 9-Feb, 2012. My presentation covered ten ways businesses can avoid failing at social media. How Not to Fail at Social Media View more presentations from Domesticating IT
I was hired by Attorney Andrew Myers to improve his web presence and leverage his online and offline content to drive more clients to his website. [nggallery id=3]
Your resume can be hundreds of pages long but weigh nothing. You can speak to several thousand people every day without ever opening your mouth. You can read hundreds of important news stories every day without searching for them. Dozens of people can make your acquaintance every day that you’ve never met. How? This presentation … Read more
I was hired by Hurst & DeGraffenried Wealth Management to redesign their website and to help them generate new clients from inbound marketing consulting activities. [nggallery id=5]
This presentation covers the four skills engineers need to master in order be most effective at social media: web apprentice, visual designer, storyteller and marketer. Based on my book, Social Media for Engineers and Scientists. [slideshare id=12006656&doc=socialmediaforengineers-120314114026-phpapp01]
Our ISA is a social media experiment I founded that I describe as an “open source association.” I designed, maintain, and host this site.
This presentation was made at the Fall Leaders Meetings at ISA Expo 2009 and includes a wide range of technology topics for ISA Sections.
I was one of six panelinsts on a social media round table at the 4th Annual ISA Marketing & Sales Summit in Boston on 9/11/09.
Delivered at the 2009 Joint ISA District Leadership Conference, this presentation touches upon many of the low/no cost technologies available to meet their respective missions. It also introduces some new web topics including web 2.0 and social media.