2014 ISA Executive Summit

The 2014 ISA Executive Summit brought together society leaders for a planning session facilitated by Billy Bennett of Pyramid ODI. Over two days of discussion, brainstorming, and deliberation, the group established five strategic goals for ISA. As Vice President of Strategic Planning for ISA, my role will be to assist the development, communication, and implementation of these initiatives.

The following presentation chronicles the process and highlights the five goals:

ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, “What does success look like?” Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.

Companies need to escape from The Matrix. For a hundred years, they’ve been trapped in The Matrix that was created by the media owners (newspapers, radio, television). The challenge now is for companies to recognize that when it comes to social media, the users are the owners. That leads to a vastly different set of rules and norms than they are used to dealing with. This workshop will present ten common violations of those rules that companies make in their social media marketing efforts. And then it will then go into detail about how to prevent and/or fix those mistakes.

This half-day workshop was delivered at ISA’s Marketing and Sales Summit in Austin, TX on 15-Aug, 2012. Click here to download the agenda for How Not to Suck at Social Media Workshop.

How NOT to SUCK at Social Media

How Not to SUCK at Social Media

How Not to SUCK at Social MediaLet’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.

This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.

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Using Social Media to Your Advantage

Your resume can be hundreds of pages long but weigh nothing. You can speak to several thousand people every day without ever opening your mouth. You can read hundreds of important news stories every day without searching for them. Dozens of people can make your acquaintance every day that you’ve never met.

How? This presentation showed professionals a five-step process for creating a strong online presence that can help expand your professional network, improve your ability tell your professional story and attract new career opportunities.  Recent data shows that 89% of companies use social media to recruit employees and that 75% either “always” or “sometimes” check the online profiles of potential candidates.

This video is a presentation I did at ISA’s 2011 Automation Week in St Louis, MO. It’s a detailed discussion of

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Jon DiPietro Earns ISA’s Emerging Leader Award

ISA Emerging Leader Award and ISA Management Division Member of the Year Award

The Executive Board of the ISA (International Society of Automation) selected Jon DiPietro as a recipient of this year’s Emerging Leader award.

The Emerging Leader Service Award, established in 2005, recognizes Society Members who have made significant contributions to organizational units of the Society and its Members and have no more than 10 years of accumulated membership. Years of student membership are not included in the limitation. Contributions must include a minimum of four years of progressive leadership positions and documentation of the breadth and depth of the accomplishments and responsibilities.

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Our ISA

I founded a web site called “Our ISA,” which is a sort of social media experiment that I’m calling the “open source association.”  This WordPress blog is intended to be an open community of persons concerned with and/or interested in the International Society of Automation and invites them to write articles about its future and comment on those ideas.

I created, maintain, manage, and host this web site using a hosted WordPress site.  The site is also tied into several social media accounts and a Facebook fan page.

Our ISA

Leveraging Social Media & Internet Technology

This presentation was made at the Fall Leaders Meetings at ISA Expo 2009.  As interest has grown in these areas, the presentation expanded in scope and time to include a wide range of technology topics for ISA Sections.

Leveraging Social Media & Internet Technology

Marketing & Sales Social Media Round Table

I was one of six panelinsts on a social media round table at the 4th Annual ISA Marketing & Sales Summit in Boston on 9/11/09.  In addition to participating in the panel, I set up several webcasts of various presentations at the summit and also created the Posterous page that was used for delivering much of the content from the event to various social media channels.

The audio from the round table is availble here (you can also read the chat transcript):