Social Media

CSIA Executive Conference 2013 – How Not to Fail at Social Media

I was invited to speak at the 2013 CSIA (Control System Integrators Association) Executive Conference and I helped them learn how not to fail at social media. While the presentation recording is not available, here is a webinar recording of the same topic: http://youtu.be/_2y-rIFITMQ [slideshare id=20494203&doc=hownottofailatsocialmediacsia2013-130503130702-phpapp01]

2013 ARC Word Industry Forum Panel: The Social Media Doppler Effect

The Social Media Doppler Effect

I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at theSeventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect. A full blog post was published on Domesticating IT. You can also watch the video or download the presentation below: [slideshare id=16546565&doc=thesocialmediadopplereffect-130215053724-phpapp02]

Jon DiPietro Joins Girard at Large Radio Program with “Web Savvy” Segment

Manchester, NH (PRWEB) January 30, 2013 When it comes to raising kids, advancing a career or marketing a business, the World Wide Web and Social Media can be a great asset or a fatal flaw. Many parents are unaware that girls are twice as likely to be bullied on Facebook as boys. Job seekers should … Read more

ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium … Read more

How NOT to SUCK at Social Media

How Not to SUCK at Social Media

Let’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing … Read more

Jon DiPietro Receives Certification in Inbound Marketing

February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com). This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis. DiPietro … Read more

Leveraging Social Media & Internet Technology

This presentation was made at the Fall Leaders Meetings at ISA Expo 2009 and includes a wide range of technology topics for ISA Sections.