2013 ARC Word Industry Forum Panel: The Social Media Doppler Effect

The Social Media Doppler Effect

I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at theSeventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect.

A full blog post was published on Domesticating IT. You can also watch the video or download the presentation below:


Jon DiPietro Joins Girard at Large Radio Program with “Web Savvy” Segment

Manchester, NH (PRWEB) January 30, 2013

Girard at LargeWhen it comes to raising kids, advancing a career or marketing a business, the World Wide Web and Social Media can be a great asset or a fatal flaw. Many parents are unaware that girls are twice as likely to be bullied on Facebook as boys. Job seekers should know that 89% of companies use social media to support their recruiting efforts. Many business owners don’t realize that Google makes more than 8,000 adjustments to its search algorithm every year. The web is a complex, fast moving machine and a firm grasp of how it works can prevent disaster and help you achieve your goals more quickly.

These are the topics of discussion that will be featured on the new Web Savvy segment to be featured every Thursday morning at 6:40AM on the Girard at Large program, which is broadcast on 90.7 FM WLMW in Manchester, NH. Jon DiPietro will demonstrate his knack for making technology accessible and understandable. Parents will learn how to keep their kids safe online. Job seekers will find out how to take advantage of social media to maximize their career development opportunities. And business owners will discover tips and tricks for finding more customers online.

Jon DiPietro is a Certified Inbound Marketing Professional and author of “Social Media for Engineers and Scientists.” He is the Founder and Principal of Domesticating IT, an inbound marketing blog and consultancy and co-founder ofCareerGravity.com, an educational website that teaches job seekers how to market themselves online.

“I’m really looking forward to joining Rich Girard every week and talking about Google, Facebook, LinkedIn, Twitter and whatever the latest, greatest developments are on the web,” DiPietro said. “I think that that social media is often overhyped and frequently underestimated at the same time. I hope to separate fact from fiction and give people a better understanding of how to use these tools for their own benefit.”

Girard at Large host Rich Girard commented, “Jon’s personality comes right through the radio making him an interesting ‘listen.’ Even better, his genius on the subject is matched by his ability to make it simple for non-technical guys like me to get it and that’s very important in today’s day and age. Jon’s a great addition to our adorable little radio show and we’re proud to have him in the line up!”

Broadcast on WLMW 90.7 FM New Hampshire Family Radio, the Girard at Large show’s mission is simple; to connect local people, places and things. “News from our own backyard” is their motto. Led by Manchester native Richard H. Girard, a widely recognized and respected local public figure, Girard at Large is a unique program that not only discovers and uncovers what’s happening within the Greater Manchester area, but also gives its audience the opportunity to share what it knows.

The Girard at Large Radio Show can be streamed live from GirardAtLarge.com where show archives are also available.

ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, “What does success look like?” Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.

Companies need to escape from The Matrix. For a hundred years, they’ve been trapped in The Matrix that was created by the media owners (newspapers, radio, television). The challenge now is for companies to recognize that when it comes to social media, the users are the owners. That leads to a vastly different set of rules and norms than they are used to dealing with. This workshop will present ten common violations of those rules that companies make in their social media marketing efforts. And then it will then go into detail about how to prevent and/or fix those mistakes.

This half-day workshop was delivered at ISA’s Marketing and Sales Summit in Austin, TX on 15-Aug, 2012. Click here to download the agenda for How Not to Suck at Social Media Workshop.

How NOT to SUCK at Social Media

How Not to SUCK at Social Media

How Not to SUCK at Social MediaLet’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.

This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.

[iframe_loader src=”http://player.vimeo.com/video/45849194″ width=”530″ height=”331″]

Jon DiPietro Receives Certification in Inbound Marketing

February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges DiPietro’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

DiPietro is the owner of Domesticating IT, a technology and marketing consulting company and blog, and author of the upcoming book, “Social Media for Engineers and Scientists: A left-brainer’s manual for an increasingly right-brained world.” He is also the owner and co-founder of Bridge-Soft, a provider of environmental data management software to water and wastewater utilities. DiPietro serves in several positions in the International Society of Automation, including President of the Boston Section, Director-elect of the Water/Wastewater Industries Division as well as participating in the Image & Membership and Strategic Planning departments. He also volunteers for the New England Water Works Association, founding and currently chairing the Social Networking Committee.

DiPietro joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, DiPietro completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://grader.com.

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Our ISA

I founded a web site called “Our ISA,” which is a sort of social media experiment that I’m calling the “open source association.”  This WordPress blog is intended to be an open community of persons concerned with and/or interested in the International Society of Automation and invites them to write articles about its future and comment on those ideas.

I created, maintain, manage, and host this web site using a hosted WordPress site.  The site is also tied into several social media accounts and a Facebook fan page.

Our ISA

Leveraging Social Media & Internet Technology

This presentation was made at the Fall Leaders Meetings at ISA Expo 2009.  As interest has grown in these areas, the presentation expanded in scope and time to include a wide range of technology topics for ISA Sections.

Leveraging Social Media & Internet Technology