YouthBuild 2013 (U.S. Department of Labor) Presentation

The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I’ve been invited to speak on social media on several occasions, including the YouthBuild 2013 event in Boston. I presented What is #CareerGravity; an introduction to the new landscape for job seeking and talent management. Just as social media has fundamentally changed online marketing, it has also transformed the job market. This presentation provides a high level overview of exactly what those transformations are and how job seekers can leverage them.


2013 ARC Word Industry Forum Panel: The Social Media Doppler Effect

The Social Media Doppler Effect

I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at theSeventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect.

A full blog post was published on Domesticating IT. You can also watch the video or download the presentation below:


ISA Marketing and Sales Summit Social Media Workshop

The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, “What does success look like?” Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.

Companies need to escape from The Matrix. For a hundred years, they’ve been trapped in The Matrix that was created by the media owners (newspapers, radio, television). The challenge now is for companies to recognize that when it comes to social media, the users are the owners. That leads to a vastly different set of rules and norms than they are used to dealing with. This workshop will present ten common violations of those rules that companies make in their social media marketing efforts. And then it will then go into detail about how to prevent and/or fix those mistakes.

This half-day workshop was delivered at ISA’s Marketing and Sales Summit in Austin, TX on 15-Aug, 2012. Click here to download the agenda for How Not to Suck at Social Media Workshop.

How NOT to SUCK at Social Media

How Not to SUCK at Social Media

How Not to SUCK at Social MediaLet’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.

This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.

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Social Is Mobile Is Social – Presentation to USDoL

This presentation was delivered at a U.S. Department of Labor workshop for Region 1. The title of the workshop was Evolving LMI (labor market information). The conference brings together the Labor Market Information Directors from Region 1’s states (NH, VT, ME, MA, CT, NY, RI, NJ, VI, PR).  These individuals are predominantly responsible for acquiring, analyzing and disseminating labor market information to those who serve the workforce system (case managers, policy makers, etc) and to the labor force in general.

I was invited to talk about how these managers could use social media and mobile to accomplish their goals.


Using Social Media to Your Advantage

Your resume can be hundreds of pages long but weigh nothing. You can speak to several thousand people every day without ever opening your mouth. You can read hundreds of important news stories every day without searching for them. Dozens of people can make your acquaintance every day that you’ve never met.

How? This presentation showed professionals a five-step process for creating a strong online presence that can help expand your professional network, improve your ability tell your professional story and attract new career opportunities.  Recent data shows that 89% of companies use social media to recruit employees and that 75% either “always” or “sometimes” check the online profiles of potential candidates.

This video is a presentation I did at ISA’s 2011 Automation Week in St Louis, MO. It’s a detailed discussion of

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