How NOT to SUCK at Social Media

How Not to SUCK at Social Media

How Not to SUCK at Social MediaLet’s face it, we’re a good four years into this social media thing and most companies still suck at it. The fundamental reason why companies fail at social media is mixed norms – applying economic norms when social norms are required. But there are lots of other reasons and this webinar done in conjunction with the ISA Marketing and Sales Summit lists my top ten reasons.

This presentation is a sneak peak at a half-day workshop I’ll be doing at this year’s Summit. I’ll got into glorious detail with each of these ten mistakes and describe how to prevent and/or fix them.

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Using Social Media to Your Advantage

Your resume can be hundreds of pages long but weigh nothing. You can speak to several thousand people every day without ever opening your mouth. You can read hundreds of important news stories every day without searching for them. Dozens of people can make your acquaintance every day that you’ve never met.

How? This presentation showed professionals a five-step process for creating a strong online presence that can help expand your professional network, improve your ability tell your professional story and attract new career opportunities.  Recent data shows that 89% of companies use social media to recruit employees and that 75% either “always” or “sometimes” check the online profiles of potential candidates.

This video is a presentation I did at ISA’s 2011 Automation Week in St Louis, MO. It’s a detailed discussion of

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Our ISA

I founded a web site called “Our ISA,” which is a sort of social media experiment that I’m calling the “open source association.”  This WordPress blog is intended to be an open community of persons concerned with and/or interested in the International Society of Automation and invites them to write articles about its future and comment on those ideas.

I created, maintain, manage, and host this web site using a hosted WordPress site.  The site is also tied into several social media accounts and a Facebook fan page.

Our ISA

Leveraging Social Media & Internet Technology

This presentation was made at the Fall Leaders Meetings at ISA Expo 2009.  As interest has grown in these areas, the presentation expanded in scope and time to include a wide range of technology topics for ISA Sections.

Leveraging Social Media & Internet Technology

Marketing & Sales Social Media Round Table

I was one of six panelinsts on a social media round table at the 4th Annual ISA Marketing & Sales Summit in Boston on 9/11/09.  In addition to participating in the panel, I set up several webcasts of various presentations at the summit and also created the Posterous page that was used for delivering much of the content from the event to various social media channels.

The audio from the round table is availble here (you can also read the chat transcript):

Internet Technologies for ISA Sections and Nonprofits

How local ISA Sections (or Divisions, Departments, etc…) can leverage the latest Internet technologies for (mostly) free and (relatively) easy solutions to web site management, collaboration, and outreach. Presented at 2009 Spring Leaders Meeting.

Please download the handout (PDF) for additional details. You can also download the presentation from Slideshare using the widget below:

View more documents from Jon Dipietro.

Resources and Links

Web Content Management Systems:
These open source Content Management Systems (CMS) provide powerful features for building sophisticated web sites at no cost.
DotNetNuke
WordPress
Drupal
Joomla!
Google Sites

Collaboration:
Google Applications allow you to utilize several shared applications like email, calendar, contacts, sites, and documents at no cost.
Google Applications

Newsletters:
Vertical Response is an electronic newsletter service that provides free emails for non-profits.
Vertical Response

Networking:
These services provide different forms of social networking. LinkedIn has become the de facto site for professional networking. There are already several ISA Groups active on LinkedIn. Facebook is a more personal experience, but recent changes to the site and terms of service make it easy to create “Fan Pages” to connect with a wider audience (think college students). Finally, Twitter is called a “micro blogging” service and is not all that easy to explain. It is essentially an open ended conversation among people who “follow” one another. If you’re interested, check out “How Nonprofits Can Use Social Media.”
LinkedIn
Facebook
Twitter

Blogging:
Blogs are emerging as one of the most important marketing and communication tools in the world today. To learn more about this topic, you can check out “How to Combine SEO, Blogging, and Social Media For Results” from HubSpot.
WordPress
TypePad
Blogger

Sharing and Publishing:
These miscellaneous social media sites provide various means for publishing and sharing different types of content.
YouTube
Slide Share
Delicious
Flickr
FriendFeed

Examples and Tips
Boston Section web site (DotNetNuke)
Jon DiPietro’s Domesticating IT blog (WordPress)
ISA Group on LinkedIn
ControlGlobal’s Facebook group
Delta V‘s YouTube channel